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Positype

Lust Script Font Download

font family from Positype, added today

Lust Script

When I developed Lust, it was my overly indulgent attempt to infuse wanton sensuality in a typeface. I wanted to create something that was over the top and veered away from my loose ‘sushi’ scripts and rigid sans serifs. To do that, it had to be, well, a little sexy. For me. the solution was to create a curvy serif. A serif would be a different endeavor for me since I consciously choose not to do many serifs—because there are so many wonderful options already. Because of this, my approach (and design) had to be different. Here’s how I broke down what I felt it needed to have under the covers to create a ‘lusty’ typeface: Lots of contrast, almost demure, coy contrast mixed with the flowing curves of a woman’s body, incomplete, almost teasing ball terminals, and serifs that went on forever… so sharp they would draw blood if you touched them. Well, mission accomplished. But, while I was finishing Lust, the idea of taking it further, making it, well, sexier took hold. The end result is just more… more experience, more curves, more of everything. It looks good dressed down or in a little black dress. Lust Script plays well with others too… it works beautifully within the Lust Series styles and with the new Lust Slim.

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Shameless™ Font Download

font family from Positype, added April 23rd

Shameless™

I will spare you the long-winded description this time and all of the motivations and witty innuendoes. Quite frankly, I forgot about creating this typeface and it sat on my hard drive for almost a year. Luckily, my daughter Isobel saw the initial drawings one day and ask me about those pretty letters and I remembered… yep, that happened. That said, time made this a better typeface… with fresh eyes and time, much was redrawn, retooled and expanded to something I truly enjoy playing with.

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Anago™ Font Download

font family from Positype, added in 2012

Anago™

Anago shares the same DNA as its sibling Macha, but is a completely different species than the former or any of my other sans serifs (Aaux Next, Air, Akagi Pro or Wasabi). Soft, ample letterforms are casually constructed and the end result produces a typeface that changes color as it varies in size — allowing the type family to work well in both text and display settings as long as attention is given to size.

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Macha™ Font Download

font family from Positype, added in 2012

Macha™

Macha shares the same DNA as its sibling Anago, but is a completely different species than the former or any of my other sans serifs (Aaux Next, Air, Akagi Pro or Wasabi). It’s no-nonsense construction bears many influences from Gill Sans and Frutiger while stubbornly blending my own humanist touch. The focus on developing Macha was just to get to the point with each letterform and discard the rest.

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