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Type Associates

Progeny™ Font Download

font family from Type Associates, added May 23rd

Progeny™

Progeny is a single-stroke freehand informal script that began life as a logo for a fast food company. That logo was rejected but when I added a suite of swash caps and a few extra ligatures and my trademark underlines it all started to come together as a font. Then I used it successfully for another logo and I proceeded to complete the weight variations that emerged during the first logo design, rounding the lighter weights to give a more friendly, softer look. That treatment didn't suit the bold weight but sharp corners did not detract from the robust, legible headliner that emerged. All weights work in all-lowercase, all-capitals, lowers with swash or regular initial caps and surprisingly – in all-caps with swash initials.

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